What Is Intent-Based Marketing?

What You Have To Know To Successfuly Promote Your Business

In today's digital world, intent-based marketing is something about which every business must know about.🌸

The first question would be: What is exactly Intent-Based marketing?

Is directing marketing campaigns at people whose online behavior shows purchase intentions. Intent-based marketing is that kind of marketing in which we market our products/services only to those people who have shown intent of purchasing our product or service type.

"Is directing marketing campaigns at people whose online behavior shows purchase intentions"

For example, if you are a company that makes shoes and you want to market your product, then through intent-based marketing, you are marketing your product only to those people who have recently searched for "buy shoes online" because these people have shown intent of buying a product type that you sell.🌸💫

The three main advantages of intent-based marketing are as follows:

✨1. High conversion rate

Intent-based marketing campaigns generally have a high conversion rate because you market your product only to that niche of consumers who have shown intention to buy your product type.

✨2. Better return on Investment

Since your conversion rate is good due to marketing only to consumers who have intentions to buy, it automatically improves your return on the investment. It makes it less costly.

✨3. Improves customer experience

The best thing about intent-based marketing is a better customer experience because the companies save the consumers from unnecessary surfing on the internet and looking for the product that they want.

If you are a business owner who wants to expand your digital footprint through marketing, then you must try intent-based marketing.💫

If you want to know more about digital marketing and want someone to help you make your marketing campaign, then book a call with me by visiting this link .💕

You can also learn about more features that can improve your business reading other articles here